If I hadn't already bought my Pashley Princess Sovereign before seeing these Pashley bicycle ads, I would have ordered one with haste. Just the tagline alone would have converted me to be a Pashley-ite: "Cycling with Dignity."
(Click to embiggen. Then you can see the details of the word design and illustration. Is that bike-part flora?)
Headline: "A young school teacher given to fits of nostalgia sings the words to a boy band tune out loud. Moments later, inexplicably, she is thrown from her Pashley."
Headline: "For God know what reason, a young designer takes to wearing bright orange lycra cycling shorts. Until she goes back to trousers, her Pashley resists traveling any route but the back streets."
Headline: "A pre-eminent radiologist succumbs to temptation and stops to buy a cheese-burger from a famous global chain. When he returns his Pashley has disappeared. Theft, you can be assured, was not involved."
These ads make me think that their target demographic was girls who love clever ad copy, are obsessed with Liberty of London-esque illustration, think bicycles are people too, and are named Kara.
BTW...The ads are now hanging up in my flat as art.
(These ads are the property of Pashley bicycles and were created in 2007.)